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Choosing the Right Brands for Coda

Posted on August 28 2014

At Coda one of the things we take pride in, is how we manage our small, 800 sq. foot store. In this small space, we manage to carry over 25 different lines of clothing and accessories. While our limited space is often a challenge, it also forces us to be more curatorial in our approach to what we decide to put on the shelves of Coda. The net result is a store that is full of brands that we can be passionate about, and represents the various tastes and styles of the people of Regina.

Our small store is a challenge because it forces us to make some tough decisions, over th eyears we’ve had to say goodbye to some brands that the city had grown out of; and even admit some were probably just not the right choice for us as a store. It forces us to take risks, and nothing makes us more happy than when we take a chance on a brand not carried by others within the city, and it turns out to be exactly what the people of this city were waiting for.

Every season we go through this process, forcing ourselves to objectively look at which brands have kept in line with both Coda’s philosophy and what the people of the city want. But, on the other hand we have the chance to look at new options, and this season we are extremely excited about the new labels that we have decided to carry at Coda. Adding a new line to Coda is not something we take lightly, and there are a few key factors considered:

The first and most important factor we consider when adding a new brand to our store is whether or not it lines up with the tastes of the Queen City. Being locally owned and operated by people so involved with the various scenes of the city gives us a unique perspective and the ability to tailor our store to what the people want. We will never carry a brand just because a brand representative tells us it’s the hottest thing in Vancouver or L.A.

Secondly, we pride ourselves on carrying brands that aren’t available elsewhere, or being the first to carry a brand. We want people to come into our store and find something that they couldn’t elsewhere. This is what forces us to take chances, being a trail blazer is never easy,but when a new line is brought in and it turns out to be what the people of the city were waiting for, it makes it all worth it for the Coda family.

Lastly, Coda employees are also Coda shoppers, so we want to carry brands that we are genuinely passionate about. It is important to us that what we carry in the shop is what we would also wear. In that way the shop is a reflection of the people behind Coda, something we believe contributes to being known for next level customer service.

This fall season we will be adding some new lines to Coda that we are really excited about, and we genuinely think that the city of Regina is ready for. Over the next week we will be highlighting some of these brands on this blog, and we hope that you can follow along with us and give us your feedback.


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