Posted on November 17 2013
If you are the type of person who follows the streetwear or lifestyle industries with any amount of regularity, you have likely heard a little (or a lot of) hype around a brand called ROOK. The reason for all this hype, especially in more committed circles, is largely due to the fact that the brand is more on point than most of their competition when it comes to attention to detail and creative expression. The creative minds behind the brand, Joe King and Jon Garcia are two names that are synonymous with classic lifestyle products, even if you may not have heard them before.
The two childhood friends have been working alongside one another in some way, shape or form for many years in this business designing and creating for many of the labels that are now some of our favorites. They have gotten to the point they are currently at by bringing to market, some of the most detailed and artistically inspired prints and designs ever seen in this segment.
The bar they have set for themselves appears to be staying at its current, daunting height, at least for the upcoming season as the brand releases their holiday 2013 range. Seen in the collection are pieces that make other brands wish they still had steady access to the two fashion masterminds as they continue to blow the doors of what we think is possible, or at least manageable when it comes to things like prints, patterns and graphics.
As you look at the visuals included here, take notice of the insane attention to detail that is paid with each piece and be sure to note it again as you will no doubt want to see these cuts up close and in person as soon as possible.