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Us Versus Them Fall 2013 – Less Is More

Posted on October 22 2013


Less is more. There is a reason people say that, but very rarely in the world of clothing do producers seem to embrace and employ the concept. One company who appears to be fully backing the idea this season is street-wear staple Us Versus Them. I had a conversation the other day with someone expressing my current viewpoint of, more or less, being completely “over it” when it comes to most current fashion tips and style cues. While that may lead me, more often than not, to the casual black tee and beanie, that doesn’t however fully imply that “less” cannot remain impressive.


The use of graphics is good, when used with restraint. The use of color is good, when it’s not completely over the top. Incorporating a variety of cuts and patterns is good, when not done to excess, or simply to gain notoriety. I think you can see where I am going with this; it’s not that I hate everything; it’s simply that there can truly be too much of a good thing. So I think that what Us Versus Them has done for the fall of 2013 appears to hit the proverbial nail on the head.

Color is used sparingly. Cuts and fits are flattering and comfortable and texture is used on a very applicable level for the season. All in all, there are very few surprises from the long-standing urban giant, and for many people who are fans of this industry, that in itself may be a welcome surprise.


There are plenty of brands making a splash with their current offerings, doing all the things that make them the perfect way to add pop to a look. At this point, it’s nice to see someone who apparently can’t be bothered.



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