Posted on September 22 2013
Fashion week is something that the industry needs to help keep designers, enthusiasts, and regular consumers pushing forward with what they are wearing, as well as to dictate which trends will move strongly into future seasons. It also serves another purpose, which may be even more important. It helps to filter out the bullshit brought forward by a load of “pretender” manufacturers trying to capitalize on a trend and take advantage of real brands that honestly work to progress.
This fact rings as true in the world of high fashion as it does in a realm which most of us are more comfortable in… that of streetwear. The problem in either arena is that whenever something begins to catch on and gain a little momentum, the leeches and piranhas are ready and waiting to latch on and beat said trend with a stick, until it is lifeless and unwanted. The epidemic of overworking a trend may exist in many other facets of clothing and fashion, but thanks to it’s inherent nature of being at times excessively progressive, streetwear may fall victim to it the most often.
There are however a few brands, which I find myself keying on all too often, that seem to continually “fight the good fight” season after season. They do so in an effort to see this life-sucking action eventually fizzle out and ensure that the cream of the streetwear world rises to the top. That of course would mean that the piranhas would have to drown, which I’m okay with.
One brand that has been doing this exceptionally well for the last number of years is 10.Deep who refuse to stray from the path they set out on long ago and as a byproduct have shown the entire urban fashion world exactly how to succeed without ruthlessly piggy-backing every popular tip that may come along.
Seen once again for the fall of 2014 are classic 10.Deep calling cards like their iconic cuts, slightly noisy prints and staple pieces that simply cannot be fucked with. So when you are looking for new additions to your fall wardrobe, steer clear of the overly trend and search for something you can get behind for years. Search for 10.Deep.