Posted on July 31 2013
Every time The Hundreds announces an upcoming drop, it is met with massive fanfare and anticipation. This is likely due to a few factors namely great designs, classic fits, and a fresh spin on every season; not to mention their monumental following. For the fall of 2013, and their first release of the season, it appears the street-wear originator has harnessed this following in order to hype their collection in a whole new way.
The first look their audience was given came from the use of social media’s newest platform, Instagram video. It was shown to followers not only of the brand itself, but also several of its big name ambassadors. Ambassadors like, co-founder Bobby Hundreds, who boasts an incredible 140k+ tracking his account, bringing the total exposure to well over 200,000.
This shows not only The Hundreds adept sense of how to engage their audience, but also speaks to their overall progressive and forward-thinking mentality as a whole. When you combine a great marketing concept with a great product, the results are no doubt going to be something special. And for the fall of 2013, The Hundreds appear to be on-point yet again.
Delivery One offers graphics that are very much on the same lines as past seasons, with obvious evolutions aimed at keeping the SoCal mainstay moving forward. One of the best things about The Hundreds however, is the fact that the majority of their designs fall into the category of timeless. This allows you to wear them season after season, year after year, bringing classic elements to your style, keeping your look unique.
Enjoy the Instagram Video right here, and embrace the coming season by looking forward to more great product from one of the most hyped and respected brands in all of street-wear.