Posted on April 24 2013
Into The Thicket is one of the most well shot, well-put together pieces I have ever seen. This is not an opinion I have shaped on my own using the help of my less than educated brain, or my similarly talented circle of action sport enthusiast cohorts, this is something that is a concrete fact and can be proven simply by watching the latest visual from Sitka clothing.
It should come as no surprise to those who are well-versed with the West Coast company however, as they have been coming up with organic and authentic ways to express what they are about for years on end now.
This piece though, is something that is not like anything that has come before it. Sure there have been videos produced that use acrobatic cinematography or completely next level athletic feats to draw the attention of their would-be audience, but seldom has it been done by a company of relatively small stature with the sole purpose of showing their fans and potential audience what drives their directive on a regular basis.
Yes, once you view this piece you will have no choice but to agree that Sitka has simply transcended the norm in this arena to bring to light something that hasn’t even been approached until this point. Instead what they have done is raised the bar for any promotional material that will follow by coupling their product line with some of the most incredible visuals possible, especially given the environment.
Watch as the Sitka crew work their way through the woods and into a euphoric place that until now has existed only in a dreamland shared by skaters everywhere. Realize at this point though, they are doing so in clothing that is readily available to you as part of their spring 2013 delivery.
Witness some of the most surreal shots ever caught on film, the likes of which could rival any top-level company in the industry if not Hollywood film producers at their finest, but keep in mind this was literally shot in our backyard.
Don’t take my fanboy word for it though, have a quick 10-minute watch for yourself. After that, do me a favor and check out what Sitka has to offer for the season. These products are coming to us courtesy of some of the most down to Earth and real people that exist in the world of lifestyle fashion, and they certainly deserve a little attention from all of us.