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Lifetime Collective : The Lifetime Machine

Posted on April 19 2013

Lifetime Collective has long been known for their creativity both in the garment production industry, as well as the way in which they present said garments to the world through their one-of-a-kind visuals. It appears as though for the Spring/Summer 2013 collection from the Canadian brand, they have once again outdone themselves and proved that even in a world that seems chalk full of redundant presentations, there is still room for growth and moments that can truly inspire.

In their latest video production, Lifetime has enlisted the help of a few people, namely Salazar Films and Sang Som Rum to bring to life something that is equal parts lookbook and epic theatrical journey. In this story we see both a short film-like presentation that instantly conjures up images of movies like The Beach and a way of showing how wearable, versatile and ultimately brilliant their latest line of clothing and accessories are.

Known for making clothing that is cut well, with an excellent fit, as well as using materials, patterns and prints which are always on point with seasonal trends, Lifetime Collective has once again found a way to market these pieces that is more than just models and a backdrop.

I will spare the details of everything the couple in the video will encounter on their journey, because that would simply take all the fun out it for you. Instead I will add that Lifetime Spring/Summer 2013 will no doubt be one of the most sought after collections of the season and will serve to increase the brands popularity and their draw in markets from east to west.

So enjoy the video and use it as motivation to get out and experience life on your own terms. Then be sure to check out the Lifetime Collective Spring/Summer line which is hitting stores right now.


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