Posted on August 01 2012
As an innovator of streetwear and urban fashion in general THE HUNDREDS continues to set the pace when it comes to fashion forward design and creative thinking in a global clothing market that seems to be smaller than ever; even though it is fast becoming saturated with like-minded brands.
One of the ways they have continued to stay on top is by creating not only a line of t-shirts and pants that are unique and trend setting, but the proper accessories, footwear, and cut-and-sew pieces to complete a variety of looks, all perfectly expressing the people who wear and support their vision on a daily basis.
Bobby and Ben Hundreds are at times so far ahead of the curve that the competition can’t even been seen it in their rear view mirror and it has occasionally taken a season or two for the rest of the industry to catch on. Thanks to drawing inspiration from other facets of the fashion industry as well as a vast span of art and music the ideas and esthetics that the duo projects are on an entirely different level.
For the Fall of 2012 they continue to move the whole streetwear game forward with yet another collection that appears to be one step ahead. In a foreshadow of apocalyptic times that may be closer than we think the brand takes on on a journey in the lookbook using dim colors, raw yet crisp edges, and dark finishes that give the entire collection the feeling that streetwear has been deconstructed and pushed to the edge of oblivion.
The line showcases some of the classic elements of streetwear like camouflage and Native American prints, pieced together in semi-relaxed and fitted military inspired cuts. The lookbook in only the beginning of the story which is set to unfold in it’s entirety worldwide August 2.