Posted on March 14 2012
Coda Clothing, along with The Owl Bar and Streetjesus are proud to bring you the official launch party for Regina’s newest lifestyle clothing company DEADWEIGHT APPAREL. On Friday, March 16 from 8-10pm the new Spring line will be on display in a unique format never before seen in this city or anywhere else for that matter. Featuring live models and one night only drink specials, the Deadweight launch promises to be something different, fresh and exciting. With the full line on display and special pricing on every piece there will be a mix of good times and great clothing that truly is a reflection of where it comes from.
Describing themselves as being:
“Humbled by the reality of a world in rapid decay, Deadweight Apparel pulls inspiration from the deep, overlooked cracks in North American society.”
Bringing to light all the things that people are often afraid to say themselves, Deadweight gives a voice to a cause and a lifestyle that may not otherwise have one. With a unique and aggressive look that is like nothing else on the market, this line is sure to become some of the favorite pieces in your wardrobe. March 16 you will get a never before seen look at a collection that will undoubtedly change the game. As is the case every Friday there is no cover charge for University students and the building is sure to be packed to the doors. So make sure you get in early to experience everything that this night has to offer.
-Tyler Daku, www.streetjesus.net