But to tell this story correctly, we have to go back to November 2000 when Örjan Andersson, Adam Friberg and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse Karlsson and open up a bigger shop in central Stockholm was made. The store was a full-time concept, open every day of the week, and therefore got the name Weekday.
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